Will SMS messages to clients come from "easyAML" or can they be rebranded?
The SMS Sender ID can be customised on Professional and Enterprise.
Overview
The SMS Sender ID - reinforce your brand identity with an 11 character alphanumeric name that displays to the recipient instead of an unknown phone number - By default messages are sent from easyAML
ACMA registration requirement
Under new ACMA Sender ID Registration rules effective 1 July 2026, Sender IDs must be registered with the SMS Sender ID Registry to take effect - an unregistered ID will use the generic easyAML senderID instead. The "Branded SMS Sender ID Authority" clause in the easyAML proposal authorises easyAML to handle the registration, renewal and maintenance on the client's behalf; separate instructions cover the documentation required (entity ABN, trademark or business-name evidence, consent forms). This will still need to be Approved by your business' authorised personnel. Once registered, your branded Sender ID flows through to every customer SMS the firm sends.
Set up your branding in the platform: Customisation - Theme & Whitelabelling, or follow Whitelabelling - Setting up your business brand and logo.